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UMI ASIA in Freiburg i. Br. is our service provider for Germany. We take care about our German clients and manage the business with our subsidiaries in Asia.

For Asian companies planning their market entry into Germany, UMI ASIA serves as the Umbrella Company and provides all services that are part of the Umbrella Concept offering. This may include the compilation of a market entry study as a first step.

A special focus of UMI ASIA Germany is the support of startup companies that plan to explore the Asian market and vice versa. Many startup companies see the opportunity to expand quickly into foreign markets. As the capital base is frequently weak, we offer to share the risk by offering joint venture solutions or strategic alliances that are tailor-made for this phase of company development. The search for suitable investors may be part of it.

Prof. Dr. Rolf-Dieter Reineke
Prof. Dr. Rolf-Dieter Reineke, Managing Director
UMI ASIA Germany; Seminarstraße 33, 79102 Freiburg; Germany

During his 30 years of practice as a consultant, trainer and entrepreneur Prof. Dr. Rolf-Dieter Reineke worked in more than 40 countries, with a regional focus on ASEAN countries. As Managing Director and Co-Founder of UMI ASIA he is dealing with business development and monitoring of project execution. His functional expertise covers internationalization and intercultural management, entrepreneurship, strategy, change and cooperation management.
His responsibilities as a Professor at the School of Business of the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) includes the offshore MBA programs of FHNW in ASEAN countries and the Swiss Innovation Challenge in Switzerland, Indonesia, Malaysia, Thailand and Vietnam.
Prof. Reineke is also Founder and Board Member of several companies in the consulting and other service sectors in Europe and Asia. Previously he had positions in various universities and major consulting companies such as Gemini Consulting (Cap Gemini).
Prof. Reineke received his Master Degree in Economics and his Ph.D. in International Management from the University of Münster / Germany.