Market entry studies / internationalization strategy
Market entry studies are conducted to identify the market potential and the target market. It consists of an overview of the economic and political environment, import terms and regulatory requirements in the target countries, a competitor analysis and screening of key customer segments and potential partners. The market entry is a vital input for the development of an internationalization strategy, which implies the assessment of strategic options in view of the specific profile of the client organization.
Organization and business processes
The expansion to foreign markets requires an adaptation of the organizational structures and processes both for the parent company and the activities abroad. UMI ASIA has proven concepts to keep the international organization lean and agile.
Project and change management
Internationalization needs to be backed up by a sound project management and an accompanying change management. As agile internationalization concepts require usually the establishment of alliances, cooperation management is an integral feature. UMI ASIA may join forces with the project team of the client. Roles can be restricted to coaching and training, but may include also the planning and execution of the internationalization projects, depending on the available human resources in the client company.
UMI ASIA developed an in-depth expertise especially in trade related issues and institution building that is relevant for programs in international development cooperation. Sector oriented projects can be supported in selected areas, e.g. infrastructure (environmental technologies, renewable energy, railway), health, education and private sector development (innovation, entrepreneurship and investment).